How To Improve Your Credibility by 40%
Whether it’s a website, blog, fan page or social media site profile, most visitors make a subconscious judgment about your credibility in under 3 seconds.
Improving your credibility will improve the way your visitors feels about you and it will reduce the amount of risk they feel about interacting with you or buying from you.
The Power of Symbols, Logos and Graphics
There are simple things you can do to quickly improve your credibility online even if you are just starting out.
Landing Page Optimization Author Tim Ash cites symbols and credibility elements as one of the small changes that he has seen increase a website’s conversion 20 to 40%.
This doesn’t just apply to websites that are selling products. Every industry has its own credibility builders. For example, the little laurel award symbol that you see on movie posters is a huge credibility builders for movie goers even if many people won’t admit it. A New York Times Bestselling anything is a huge credibility for authors.
You Don’t Have To Be a Best Selling Author
Luckily you don’t have to be a best-selling author or a blockbuster filmmaker to quickly improve your credibility online. A press release properly optimized and distributed will appear on many major media outlets such as websites for radio, TV, newspapers, social media sites and news organizations.
You can then use these new media appearances to boost your credibility by adding “as seen on…” along with the logos of your new media appearances. Please in mind that some organizations may not want you to use their logos and promotional material (even if you are using it to help promote them). Be sure to be respectful to the rights of trademark holders.
These are some other items that can boost your credibility:
- Awards you have won
- Logos of companies you have worked with
- Security logos (for checkout & product pages)
- Better Business Bureau logo(for checkout & product pages)
To make the most out of this information put it to use now with these simple action steps.
Action Steps:
Step 1: make a list of potential logos, icons and graphics that you might use. These can include:
- Awards you have won
- Companies you have worked with
- Media coverage or articles about you
Step 2: Have press release created, distributed and tracked.
Step 3. Make a list of all of the media outlets that publish your press release.
Step 4: Add the logos & graphics from steps 1 and 3 to your website, blog, social networks and promotional material where appropriate. Add a descriptive header such as “As seen on” or “Awards We’ve won” to help highlight the credibility builders.
BTW – You can get your own custom press release written, optimized and distributed by us. You can view our Press Release Packages Here.
